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The Back Office
The Back Office is where the real conversations about business live. The wins no one posts about. The pivots that weren’t planned. The uncomfortable numbers. The hard lessons. The “are we doing this right?” moments.
Each episode is filmed inside a local business and features candid conversations between entrepreneurs, operators, and marketing minds who aren’t here to perform — they’re here to tell the truth.
This isn’t the polished highlight reel. It’s the strategy, stress, systems, mistakes, and momentum happening behind the scenes.
If you’re building something — and want honest insight from people who are actually in it — welcome to The Back Office. Pull up a chair.
Episodes
21 episodes
Building Wellness, Marriage & Business Together
Entrepreneurship often requires more than a great idea—it requires trust, resilience, and a willingness to grow alongside the people building it with you.In this episode of The Back Office, Dalayna Dillon sits down with Matt and...
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Strategy Session with Maddie Cheatham
Content is important—but content alone isn't a marketing strategy.In this Strategy Session of The Back Office, Dalayna Dillon is joined by content creator Maddie Cheatham for a conversation about what actually makes a marketing campaign...
Building a Business That Feels Different
Taking over a business is about more than changing the name on the door.It's learning to lead.Building trust.Honoring what's been built while creating something that's uniquely your own.In this episode of
The Emotional Side of Entrepreneurship
Entrepreneurship is often talked about strategically.Growth. Revenue. Marketing. Leadership.But what about the emotional side of building a business?In this episode of The Back Office, Dalayna Dillon sits down with...
The Business of Listening
In a world where customers have endless choices, what actually makes a business stand out? In this episode of The Back Office, I sit down with Deborah Jenkins, co-owner of Doc J’s Heat & Air Tulsa, to talk about the power of rel...
The Story Behind the Story
What does it really take to write a book… and build a message people connect with?In this episode of The Back Office, I sit down with author, storyteller, and entrepreneur Shelby Gardner to talk about the unseen side of authorsh...
Building Community Instead of Competition
What happens when creatives stop competing with each other — and start building together?In this episode of The Back Office, Dalayna Dillon sits down with photographers and entrepreneurs Courtni Miller and Mekala Stiek, co-founders of T...
What Year One of Business Actually Teaches You
What does year one of business actually teach you?In this episode of The Back Office, Dalayna Dillon sits down with Paul Stansberry, owner of PLS Balance My Books, for an honest conversation about the realities of building a bus...
Creating Calm Through Business and Community
What if organization wasn’t just about cleaning up a space — but creating clarity in someone’s life?In this episode of The Back Office, Dalayna Dillon sits down with Britian Augustine, owner of Sort’N Thru It and founder of The ...
What Is Marketing... Really?
What is marketing… really?In this Strategy Session episode of The Back Office, Dalayna Dillon sits down with marketing professional Brad Buchert to unpack one of the most misunderstood conc...
What 5 Years of Entrepreneurship Taught Me
This month marks 5 years of Signify Marketing. So for this special bonus episode of The Back Office, we’re flipping the script. Instead of asking the questions, Dalayna Dillon sits in the guest seat as Danette Dillon leads a conversation reflec...
Why Businesses Struggle to Attract and Keep Great People
Why does hiring feel harder than it’s ever been?In this episode of The Back Office, Dalayna Dillon sits down with Carrie Corcoran, founder of Unbreakable Light and a leading voice in employer branding and talent strategy, to unp...
Building Something That Feels Like Home
What does it really take to turn something you love into something that lasts?In this episode of The Back Office, I sit down with Alexandra Coppinger, co-owner of Common Tart—a Tulsa-based pie shop she built alongside her mom. W...
Building a Business That Solves a Real Problem
What happens when you see a problem in your industry — and decide to build a solution instead of accepting it?In this episode of The Back Office, Dalayna Dillon sits down with Elliot Mooney, founder of Mooney Cardiac Screening, ...
The Strategy Session: How to Make Smarter Marketing Decisions
In this episode of The Back Office, Dalayna Dillon is joined by photographer and business owner Traci Baker in a slightly different format — a strategy session designed to help business owners think more strategically about their marke...
Building a Premium Client Experience That Keeps People Coming Back
In this episode of The Back Office, Dalayna Dillon sits down with Cameron Cooke, founder of Skintopia Studio + Spa, to talk about building a premium, experience-driven brand in the wellness space.With over 20 years of experience in skin...
The Patterns Behind Successful Businesses
In this episode of The Back Office, Dalayna Dillon sits down with Heather Turner, business owner of Anthem Road Academy and a strategic leader in Oklahoma’s econ...
How to Stay Relevant in a Competitive Industry
What does it take to build a business in one of the most competitive creative industries?In this episode of The Back Office, Dalayna Dillon sits down with Traci Baker, founder of Traci Baker Photography, to talk about the evolut...
The One Hour That Should Improve the Other 23
What if your workout didn’t just make you stronger — but made your entire life better?In this episode of The Back Office, Dalayna Dillon sits down with Barry Wise, founder of B Wise Fitness, to talk about what it really takes to...
Building Community Through Business
What started as a small snow cone shack in 2005 has grown into one of Oklahoma’s most recognizable summer traditions.In this episode of The Back Office, Dalayna Dillon sits down with Josh Juarez, founder of Josh’s Sno Shack and ...
Building Their First Two Businesses Before 30
What does it actually look like to build your first business — and then decide to open a second location?In the first episode of The Back Office, Dalayna Dillon sits down with Zach and Maddie Morris, the brother-sister team behi...