Building a Premium Client Experience That Keeps People Coming Back

In this episode of The Back Office, Dalayna Dillon sits down with Cameron Cooke, founder of Skintopia Studio + Spa, to talk about building a premium, experience-driven brand in the wellness space.

With over 20 years of experience in skincare, education, and spa leadership, Cameron has built a business that blends advanced treatments with a deeply personalized, holistic approach. From working alongside dermatologists to training beauty professionals across Oklahoma, her perspective on the industry goes far beyond surface-level trends.

This conversation explores the realities of running a spa, the challenges most people don’t see, and what it actually takes to create a business that clients trust, return to, and recommend.

If you’re building a service-based business — especially in a competitive industry — this episode will give you insight into positioning, client experience, and long-term growth.

No one has it fully figured out. But we’re building anyway.

Show Notes
Guest: Cameron Cooke
Business: Skintopia Studio + Spa
Location: Tulsa, Oklahoma
Cameron Cooke is a Master Esthetician, educator, and spa consultant with over two decades of experience in advanced skincare and holistic wellness. She is the founder of Skintopia Studio + Spa, a Tulsa-based skincare and massage studio known for its highly personalized, experience-driven approach.

Cameron’s background includes working alongside a dermatologist, serving as an educator for Eminence Organics, and training beauty professionals across the state. Her work blends clinical expertise with intuitive, holistic techniques, creating treatments tailored to each client’s physical, emotional, and energetic needs.

Skintopia is designed to be more than a spa — it’s an environment where every detail is intentional, and no two services are ever the same.

In This Episode, We Discuss
• Cameron’s journey into the skincare and spa industry
• Challenges in the spa industry that people don’t see
• The biggest shifts Cameron has made in her business
• The hardest parts of running a service-based business
• What makes the spa industry unique
• Marketing strategies spa owners often overlook
• Common mistakes estheticians and spa owners make
• What the future of the spa industry may look like
• A real look at what Cameron is still building and figuring out

About Skintopia Studio + Spa
Located in Midtown Tulsa, Skintopia Studio + Spa offers advanced skincare and massage services with a holistic, personalized approach. Each treatment is designed to meet the individual needs of the client — physically, emotionally, and energetically — creating a one-of-a-kind experience that goes beyond traditional spa services.

Follow Skintopia Tulsa
Website
Facebook
Skintopia Instagram
Cameron Cooke Spa Coach Instagram

About The Back Office

Hosted by Dalayna Dillon
Founder & Creative Director of Signify Marketing

The Back Office invites listeners into honest conversations about marketing, growth, leadership, and the real decisions shaping active businesses.

Facebook/Instagram: @signifymarketingsocial 

www.signifymarketing.social

Transcript

SPEAKER_01 0:06

Welcome to the back office. My name is Delena Dylan. I'm the founder and creative director of Signify Marketing, and this is where you get to sit in on real strategy. Each episode we step inside active businesses and have honest conversations about marketing, growth, leadership, and the decisions shaping what happens next. None of us have it fully figured out, but we are building anyway. And today we're sitting down with Cameron Cook, the founder of Skintopia Studio and Spa here in Tulsa. Cameron has over 20 years of experience in the skincare and wellness industry and has built a brand that develop that blends advanced treatments with a holistic, highly personalized approach. So today we're talking about what it really takes to stand out in a saturated industry and build a business centered around experience, trust, and results. Welcome! Hello, Cameron. It's so good to be with you in your beautiful, beautiful studio spa. It is gorgeous. You'll have to um check out social media to see full behind the scenes because this place is beautiful. Thank you. And so tell us right off the bat, tell us a little bit about your story. How did you get into SPA and skincare industry and what led you to eventually create Skintopia?

SPEAKER_00 1:28

Okay, so the beginning of time, I had always known I wanted to be an aesthetician and work in the skincare industry. And I think I was about five years old when I knew that. I started doing facials on uh my friends outside when we were playing. I would put like mud on their face and I would just massage them. I think my first word was lipstick. Um, and so it really was just my calling, and I graduated high school with a cosmetology license. I then went into aesthetics and got my aesthetician license, and then yes, it's been 20 plus years of working in different spa business models. I've worked under dermatologists, I've worked in medical spas, I've owned two different spas currently at Skintopia Studio in Spa, and I am also a sales rep with Eminence Organic Skincare for the past eight years. And so I've worked with thousands of estheticians, hundreds of spa locations across the Midwest helping to develop brands, businesses, skills, and it is truly my passion to help other people in business, inspire women and encourage them, and I am growing, and it's just that's just kind of where we're at right now. I'm in a little bit of a pivot in my business, and uh so it's yeah. So tell us about the pivot. Tell us about the pivot. Okay, why not? Okay, so I am um I I'm kind of living in a dream come true right now because I finally launched my website. It's not just an average website, it's a website that houses education for aestheticians, and it's going to have courses available because what I found there was a gap in the industry in education. And uh estheticians only are required to get 700 hours, which is not enough.

SPEAKER_02 3:25

Yeah.

SPEAKER_00 3:26

Um, they I have found that they get out of school and they don't know the simple basic skills that they need to become successful. So I'm not only going to put out uh module trainings and courses online that is are just skill hands-on, but it's also going to be about business, yeah, about retailing products, suggesting products for clients and um just literally everything from event planning and things like that. So my website also is uh available uh Eminence Organic Skincare is available now for retail, so that's huge for me. Because I do a lot of marketing on my social media platforms, and I want to make sure that people can shop with me online, and so now that's available to make it even easier.

SPEAKER_01 4:14

Yes. Well, so obviously, with so I love Eminence Organic, so if you're not familiar, it's a great skincare brand, but you are a rep because of that, having that opportunity, you are in so many different spas. Like you there's people think that you know there's so many aestheticians out there, there's so many spas out there, but it's because like everyone wants a different style, everyone has a different method, so you see a lot. Absolutely, and how has that helped you shape what you want Skintopia to be? Because you know, there are a lot of different options, but you kind of have to focus in on like what you want it to be and just the branding and the experience.

SPEAKER_00 4:53

Yes, exactly, and being authentic to your own self, and so that is really really important for me. I have collected best practices throughout the years from different spas, and uh for me, my era right now is a holistic, natural approach. I am not only wanting to help people with their skin and making them look beautiful, but also their confidence. I want to build confidence in women. I want to make sure that they feel better about themselves, uh their spirit. I want to also work with trauma and releasing trauma every time that they come in for a facial. Yeah. I really pray over my clients. I'm intentional about it, and so every single movement is intentional, and everything that I do is customized according to what their skin needs each time they come in, is going to be a unique experience. And not only am I providing that type of uh service for results, but also that experience that I think a lot of us need to release from that flight and fight mode to get into a peaceful state and to relax, which is so hard to do right now. So that is what my branding is about. That is who I am. I want to just care for people, love people, and really just you know, exude that in my business.

SPEAKER_01 6:17

Yeah, 100%. And I think that those are all things that um are hard for some for someone to duplicate because, like, you know, training, you say do this, do this, do this, and you get this. But I think that that kind of an experience can only come with 20 years of being in the industry. Yes, it's like a compilation of everything that you've learned and everything you've gleaned. I feel like it has to be. Because I don't think someone just starting out could really have that much experience and to put into every every facial to make it truly unique, you know.

SPEAKER_00 6:51

Yeah, and I just I always like to teach that we have to lead with our heart. And when we lead with our heart, everything else will flow. Yeah, it will come together. Yeah, so that is like the number one thing that I recommend. And just making sure that I'm not thinking about myself, like I'm not thinking about the outside world while I'm treating a client. I really am thinking about just the now, being present with that person, holding space for that person within that time that I have with them that's so precious that they've delegated their their time with me. So I'm you know, really just in the now with them. Yes, yeah. And so it does it took me a long time to get there to build the confidence, but also like even with guided meditations now that I've been implementing into the treatments and uh being a little bit more confident with that, it does definitely take building up that confidence, but people really are responding well and they need that.

SPEAKER_01 7:50

So talk about that because I think you know, whether someone's in this industry or in a different industry, they're just a business owner, it takes a level of confidence. So, like the first time you tried to implement something new into your service, you probably were like, ugh, I don't know, it's a you maybe not super confident, but I think I I know people, I don't know if I love or hate the phrase fake it till you make it, but the more you do something, the more confident you feel in offering that or adding that in. So speak to that. And I know it's specific to your industry, but it it could be go across every industry.

SPEAKER_00 8:30

1000% exactly. So you really have to step out, and that first step is the hardest step, and then you inch your way. It's just those little, you know, those little steps that can add up. And I always like to say there's somebody else on the other side of my obedience, yeah. And so when I'm obedient to my calling, it's not easy, but I know that there's a purpose behind that, yeah, and so I have to step forward, and that is really challenging. It's uh not just challenging mentally, but also spiritually, and I think that we do have to get into a space of uh, you know, discomfort in order to grow.

SPEAKER_01 9:19

So well, and sometimes business owners just feel like, oh, I'm such a fraud, which imposture syndrome, see people have been talking about that for years, and I think I've just gotten to the place where I'm like, I don't even think that's a thing. I think everyone's feeling exactly what you're saying. It's just some people are ignoring that feeling, and some people aren't. But I know imposture syndrome is something that people can feel, like, okay, well, you know, let's because you started off what the only service provider here, like, but this is my studio and spa. And so sometimes people might be like, Well, but it's just me. But no, it's not. I'm creating something and putting it out there, and the confidence follows right all of those steps. Exactly.

SPEAKER_00 10:02

Have you ever felt that feeling? Every day, I have to fight it every single day.

SPEAKER_01 10:08

Well, you you do it, you just show up with confidence. I feel like you project confidence, so you're doing great.

SPEAKER_00 10:15

Yeah, well, I'm authentic, yeah. That's good. That's a good thing about me, is that I've always been very raw, um, almost to a fault sometimes. And um, I make people feel comfortable because of that. Yeah, because I am authentic. I'll tell you, I don't know everything. I'm not a know-it-all, I'm still growing. But you know a lot, but I do feel confident, like I do feel confident that I can lead, that I I could do it in my sleep, you know, like I know what I'm doing. Yes, so I do feel confident in that. Um, and so I think it's all just rearranging your thoughts constantly, and that, you know, when you think negative thoughts, how are you gonna replace it with those positive thoughts? And even if you have to do some therapy to get there, which is definitely something that I've done, or get some coaching, podcasts help me so much. I do so much inner work, I journal every day, I meditate, I pray, and I ask God for the strength and courage to do those things that I know that I'm meant to do, but are so hard and I can't do it alone. So that's that is how I'm able to show up with confidence.

SPEAKER_01 11:31

Yeah, and you do project confidence. Thank you. You mentioned coaching, so coaching has been important for you, and now you've kind of stepped into that yourself, and you've been doing that. I mean, as a rep for eminence, being in so many spas and just people looking to you as such a wealth of information, you have you kind of naturally, I think, slipped into coaching. So, but as far as like being coached, even now, how is that important to you as far as still being coached?

SPEAKER_00 12:02

Yes, we have to fill up our own cup, and we need we need to fill up our own cup by you know gaining new knowledge and going and getting advanced education so that we can then feed other people, yeah. And uh that is very important. Like it's you know, I would not grow and be able to teach anybody something new if I didn't. So by being by going to advanced education classes, by like this morning, I had a therapy session, right? That really helps me so that I can be more well-rounded, and so that I feel like my nervous system is more balanced, and so it is just like crucial for I think for real success. Yeah, and not just success financially, uh, but for that happiness to show up in your life and for you to be living in that authentic place.

SPEAKER_01 12:55

Yeah, well, and that's in every industry, like everyone needs coaching, like to level up as a person, let alone your business. Like you said, it's not just about income, but level up as a person, yeah, and you're you will level up in business.

SPEAKER_00 13:08

So if it looks like therapy or personal coaching or whatever, yes, especially as an entrepreneur, because I feel like what we do for a living is our passion, oftentimes, and it just meshes with your personal life. Like it is one for me. Like there, it's hard to separate the two because it's it's something that I enjoy doing so much. Uh, that yes, yeah, it like I'm like read, like I read about like last night I stayed up just listening or reading about peptides, you know? I'm like, you know, just like all kinds of things. I'm always interested in learning and and growing, developing my mind so that I can help other people whenever they ask questions, or I know that you know there's a demand for that for sure.

SPEAKER_01 13:55

So well, and I think it goes into having a growth mindset. Always be growing, always be learning. Yeah, and it translates to other parts of your life and business. I'm so proud of you too. Yeah, you're growing a lot. Oh my word. Yes. Well, what are some of the more difficult things to navigate in the spa industry that people wouldn't expect? Share a little behind the scenes. What's some of the difficult things that spa owners are navigating?

SPEAKER_00 14:24

I think one of the hardest things is uh well, recommending product. I think I think a lot of aestheticians when they graduate from school or you know, they don't get that type of training. Uh, you could call it sales training, but I don't like to call it that. I call it more like recommending product, which is really important. And my customers, I find they want to know what I think, what I'm recommending as the trusted advisor. So people are hesitant, women especially are more reserved to recommending product because they feel like maybe that person doesn't have the budget for product, or whatever reason it is uncomfortable at first to retail product, right? So I think that that that could be a huge uh hurdle for spa businesses because our product sales should be paying for our overhead. And as a spa owner, if your staff is not recommending product, we're really doing a disservice for our customers, but we're also not allowing ourselves to go home with a profit. And that's really important to stay in business. So services can be, you know, a huge part of the spa, but I think about 50% of your of your actual takeaway is also product sales, which is something that I go around teaching every day. Um, but then another is staff turnover in the spa industry. Staff turnover. I will go and teach um an esthetician at a spa and then go back three months later and it's a new esthetician, and then go back three months later and there's a new esthetician, and it's just rotating. Um it is so saturated as you had mentioned. Uh the I think a lot of a lot of people do go to esthetician school because it's easier kind of school to go to, um, and they're not as passionate maybe about it, and then they get into it and realize how difficult it is to make it as an actual living. So then they, you know, yeah. So they might not be serious as a career. As a career, yeah. And so that's hard for spa businesses when there's a lot of staff turnover and clients, they uh, you know, they don't trust that spa exactly anymore.

SPEAKER_01 16:52

Yeah, yeah. Yeah, it's it's negative on the customers, but also I'm sure it could cause like burnout feeling for the spa owners of just like I can't give people this day, which and again, this is everywhere workforce is an issue everyone faces, but I can imagine that would be kind of a like burn you out after a while. Right.

SPEAKER_00 17:12

So, what I have found is that a lot of people don't actually look at themselves, their own leadership, and uh asking themselves, what can I do differently? Yeah, um, then there's there is a lot there usually when there is staff turnover, it's because of the leadership.

SPEAKER_01 17:29

Yeah, that's a good point. That's a good point. Like sometimes we have to do the hard thing and and look and see. There are gonna be people who leave because of their own stuff, right? Like you said, they're not sold on the career, right? But I think what you just said is so important to take time and reflect on like how did I contribute maybe to this? Um because yeah, I I've heard that, I've heard that saying that people don't leave jobs, they leave leaders. And that's a really hard thing to sit with. Yes. So what would you what would be your like yeah little pep talk to the business owner that is kind of having to face that?

SPEAKER_00 18:15

Most people leave because they're not getting the correct compensation, okay. They're not getting, you know, paid correctly, especially like on product sales. Uh maybe that they're not getting a commission, you know, on product sales. So what's the actual initiative, you know, or what's the point for that aesthetician or provider to retail product when they're not actually getting any kind of compensation? Um, another is just the leaders are gone, they're not present. And when you are, or you could you could be in this the service room, for instance, you could be in the service room as the owner, and you're you're you're doing services all day and you're not actually present, you don't know your systems, you don't know, you know, you don't know how to navigate um relationships, and uh I think that that you know it's a big part of it, or you don't book your trainings on time or education, you don't want to meet with your sales rep because you might feel like you're you don't want to face it. Yeah, you know, you don't want to face it, and I get it. They feel maybe like avoidant because they just it's easier to just avoid those things or put it under the backburn. But when you don't actually meet with with your coach or with your uh rep, your you know, then there's no growth. It's just trainings are really important for the staff, and the accounts that I work with that are serious about education, those are the most productive accounts, 1000%.

SPEAKER_01 19:52

That is a really good thing to know. So the one the teams that are most invested in training and developing they're killing it.

SPEAKER_00 20:01

We did a study with Eminence, and 90% of our spa accounts that uh 90% of them said that uh they got sales directly after their trainings. Yeah, wow, 90%. Wow, yeah, that'll show you some it really helps to increase uh sales when and knowledge, confidence, yeah. You know, that's really what it goes boils down to is passion, you know, and it was so nice. I I got uh a feedback from a customer this week, and they had mentioned that they were inspired and encouraged.

SPEAKER_02 20:41

They use those two words, and I'm like, oh, that's so from a facial treatment.

SPEAKER_00 20:46

So she uh it's an account. There was attendance of 10 uh staff members, and she wrote to Eminence and it got to lead management and everything, so I it came back to me and it it said that they were inspired and encouraged, and I'm like that is what I want to do, yeah, because you can know all the product knowledge, you can know all the ingredients, yes, but if you don't have inspiration and if you're not feeling encouraged to recommend product or help help people with their skin, right, then there is no point. Like you really have to have both, and so I took that as a huge compliment. That feedback meant the world to me, and and really um so grateful for that.

SPEAKER_01 21:33

Wow, that is so cool. I know. Well, it just goes to show you that the environment, like when you're running a spa, you have you know, the services have to be top quality, all these things have to be in place, but like you have to have an environment that people want to work there, yes, and you have to be you know, you can be the best at at giving facials or doing massage or whatever you're doing, but you have to also be a good leader. So that's just another hat that business owners can. Have to wear is leadership. That is so good. Which I feel like you have some great things to say about leadership. But back to Skintopia. A little focus in a little more on Skintopia and what have been some of the biggest shifts that you've made with your business. I think you mentioned is the biggest shift you've made going into the coaching, the online coaching.

SPEAKER_00 22:19

Yes, this is I call phase two. I think this is the biggest shift. And I've been hesitant because it's scary. Yeah. It's scary. It's also it takes a lot of effort and resources to do to do this. Yeah. Um, and so I've been saving and making this the right moment for me to make this uh new phase come true, and so it it is the biggest pivot.

SPEAKER_01 22:47

Yeah, so it's something that's been you've wanted to do it, but this is just the 2.0. Exactly. I love it.

SPEAKER_00 22:54

Now we're here.

SPEAKER_01 22:55

So if you are, I'm just this is coming soon. So if you are putting a plug in right here, okay, a business owner, a spa owner, an esthetician, any more, any more I should add to that list, you're gonna need to go to the website and sign up to get notified as those trainings get launched so that you can. I know that you get asked about getting like about trainings all the time. So this is a way she can't duplicate herself, but this is a way that more people can take advantage of this wealth of knowledge. Okay, so you're gonna want to get on that list to get emailed to get notified. Now, tell me, what is the hardest part about your job that people don't see?

SPEAKER_00 23:37

I wear a lot of hats. I own two businesses, so I'm actually a 1099 with eminence, and then I'm also I own this business, but I'm also a single mom. And doing all of those, it's it's very challenging. Yeah, yeah. So that's the hardest thing about my life, is just juggling everything, and I really, really want to show up for my daughter in the best capacity, being present for all of the things that she has going on, and she's in fifth grade, ending fifth grade, and so she has lots of activities and field trips and the things like that that are really important for me. So I'm able to attend that because I make my own schedule, which is the luxury of being an entrepreneur and you know, creating that. Uh, but it's also very demanding of my time because of all of the hats that I wear.

SPEAKER_01 24:31

Yeah, well, what I do love is that you a lot of times, I mean not all the time, can you do it, but a lot of times you bring her along. Yes. I love that because that's what I did when I was growing up. Like I just did things with my mom. If she had to go somewhere, she had to do something, have a meeting, I was just there. Yeah. I love that. Good. She gets a front row seat to seeing what it is that you do day to day.

SPEAKER_00 24:52

Yeah, yeah. If I can't, you know, if I don't feel like leaving her at home by herself, I mean she's gonna be 12 soon. So I don't want to leave her for very long. So, and it's no big deal. She can just hang out with us. And um, and it's been really good to have the opportunity, and everybody's been very receptive and kind about her coming along with me. She really has helped me in every aspect, like everyday stuff, with just doing the laundry and filing papers, and so it's she probably loves it too. She's she is very type A. Lydia is very type A, and I'm I'm not. So uh she's great with systems, and I'm really, I think for me right now, I am going into that 2.0, and with that means that systems are coming in place. So some serious stuff happening for me, and a shift uh that you know it will help me and my in my mind to organize things, and but Lydia is like on it, so I just naturally making her bed, making sure everything is perfect, clean, organized. Um, and it helps me a lot because it's very important for me in the spa to have that.

SPEAKER_01 26:08

Yeah, yeah. Well, and I I don't know if you know this, but there's so many kids who, if you ask them what their parents do, like for work, they couldn't tell you. I think it's so cool that she could tell, you probably show them. Yeah, she does. I love it. She when she was younger, she used to do these little um like kind of mimic you in like showing off Eminence products, and you would post it on sometimes you would post it on your stories, and I thought it was the cutest thing ever. She needs to bring that back.

SPEAKER_00 26:36

We need to bring back a little series of with Lydia. She knows a lot about the products, and in training, eminence training, she's like writing down notes, so cute. Oh my gosh. She knows a lot.

SPEAKER_01 26:49

Okay, so what makes this industry different from other service-based in businesses, do you think?

SPEAKER_00 26:56

Hmm. I I think this is such a personable industry with clientele. Um so you really get to to know your clients on such a personal level that's different than maybe just any other business. Yeah. Um I know the intricate details of my clients' lives. They tell me things that they don't even tell their best friends. So um I think that that I think that that is unique. Yeah. Then it all remains confidential. It's obviously. Yes, totally. Um, and so it I think that that is unique. It's not just like a one and done treatment. Right. And they are lifelong clients and friends, and you know, are end up going to their kids' birthdays, they come to Lydia's birthday parties, that sort of thing. So we really are um intertwined. Yes.

SPEAKER_01 27:59

Yeah, and there's a lot of trust that is established there. I mean, like, obviously, they're trusting you, but their face.

SPEAKER_00 28:08

I mean, come on, they really have to trust me. That's right.

SPEAKER_01 28:11

So let's shift into marketing a little bit. What are some of the best marketing tools or strategies for the spot industry that you feel like owners are sleeping on?

SPEAKER_00 28:20

Ooh, man, marketing is my jam. I love marketing. And you're great at it. I get really excited about it. I I think that it's a huge disconnect. There's a huge disconnect, and um it's not just about social media. Right. It's definitely about Google, which I'm working on. Google having that Google presence um and making sure you have your SEO because people are Googling all the time. Yes. Bas near me, things like that. And if you're not on there, they you just will. Yeah. So um, social media though, too, is a piece of marketing that most people are not capturing that I know of. Um, it's not the end-all like that you have to have this, you know, you have to have it. Right. Um, but marketing also can be just in the spa marketing. What types of promotions are you running? Service and retail promotion offerings that will have help to leverage and maximize the full potential of each transaction. And uh, I think you know, people who are booked already, that's fabulous. But I always ask, well, how can we elevate your profit? How can we maximize their experience? And so, um, yeah, and so that could that's in marketing that that's and so having those different cases in the spot and letting your clients know that could be by text messages, which I think are really great, just once a month text, letting your clients know what you're offering that that month. Um, and then email marketing is also still really great to have their email is really important. Events are also huge. Yeah, and in fact, one of my courses is going to be covering event uh spa guide to success, you know, to success. And uh a lot of events that I attend are not successful. I would say the investment is not worth, you know, the return on most events, um, unfortunately, and I could tell you why. Yeah, well, what are some of the top reasons why?

SPEAKER_01 30:33

Because again, if people show up, people show up, that might not be that's that does not equate to a successful event.

SPEAKER_00 30:40

So true. I will tell you, I mean, I have seen 150 people show up to an event, and we had sold five products that whole night. Wow, and it's because of the execution and it's because of the planning. You have to pre-plan events. You can't just invite people and have a band. I mean, also the band, honestly, and the food, people put too much focus on on the fluff of an event, like the the food and the band, when really they need to be focusing on their the the staff, making sure staff know what to do and how to make sure that the clients don't feel like where are we supposed to go, what's the specials, um, what what's going on here, and especially like I've even been to an event uh here recently where the band was too loud, nobody could even talk to each other. Yeah, it was fun, right? But we need to make sure that there's intention and there's goals in place before we actually have an event in order for it to become successful.

SPEAKER_01 31:48

Exactly. Like we can, it's great to have people out. And if that's your goal, is just to get people out, show them a new space. I don't know. Maybe that's great. But obviously, I think this course every single spot owner is gonna need to take because if you're having events, you're spending money to have the event, and you walk out and you're like scratching your head, like oh, where what did I profit from that?

SPEAKER_00 32:13

Yeah, exactly. And your clients, again, they want to know. Yeah, they actually really wanted to know what their skin needs and they want to help, they want to support. Yeah, they just don't know exactly how, so you just kind of have to put it out there. Yes, yeah.

SPEAKER_01 32:29

Tell us, what do you see on the horizon for this spa in skincare industry? You see a lot. So, as far as like looking ahead, whether it's through 2026 or just in the next five years, what do you see on the horizon?

SPEAKER_00 32:43

Uh sensorial. So that means uh the not just like sound therapy and facials. Um aromatherapy has always been a thing, but I think that's definitely gonna come back. What'd you call this?

SPEAKER_01 32:56

What do you call the sound?

SPEAKER_00 32:57

Sound therapy. So that's like it could be anything from like singing bowls. Like I do a lot of that, like sound therapy in my treatments. Um, and uh they want sensorial as so the sensorials, like scent profiles, the all of that experience, so the experience level is going to that that's in high demand. Most people are not just calling in now for a massage or facial for results, but they are also coming in to relax, to unwind, to help their nervous systems. So bringing in those elements of sensorials will really help to do that. So we're noticing more and more of a shift in the industry, and so I love that for me because that is what I do. You're already like who I am. I'm like, let me love on you, and bring all these different elements into the facial. Um, and so that that's yeah, that's really fascinating.

SPEAKER_01 33:54

Like, I do know that you already do that, but I don't know, I I didn't know of anyone else doing that.

SPEAKER_00 33:59

So that's something and the guided meditations, too. Because it's not just then a facial either. It's like, wow, I was able to really let go.

SPEAKER_01 34:09

Yes, it was a whole experience.

SPEAKER_00 34:10

It was a whole experience.

SPEAKER_01 34:12

Um, what do you feel like people in this space should be paying attention to right now? Estheticians, spa owners, what do they need to be paying attention to?

SPEAKER_00 34:20

Hmm. I think it's important to pay attention to follow-up and like as far as like not letting your clients just leave your spa and not hearing, you know, and not hearing back. So I think that's a big also like it goes goes into marketing.

SPEAKER_01 34:41

Yes, I think it's huge though, because uh I think it's that it's that touch, you know, you do have a first touch, the touch while you're here, the experience, but then that next touch, that's what really I can tell you sets it apart. Right.

SPEAKER_00 34:54

When you're reaching out, yeah, and it reminds them because what happens is we get so busy in life, we forget to reschedule. Yeah, and we really do need that, like something to look forward to, and so when a spa is reaching back out to their clients and to thank them, it could even be a handwritten card, and I think that that goes a long way too. And I'm like, I need to do that myself. Do I do that right now? No, I'm really busy. I know, but I would love to put that into phase two, 2.0. Yeah.

SPEAKER_01 35:25

Yeah, because I love those thank you cards. Yes, so I love that. That's so if that wasn't maybe that gave someone an idea. Yeah, yeah, even again, because I spawn yeah, outside the spa. I know just having that other contact is huge, yes, huge, yes. So before we close, I always ask this question what is one thing you don't have fully figured out yet, but you're choosing to build through it anyway.

SPEAKER_00 35:49

My courses, yeah, yes, yeah. My courses that is a place for me that feels new, foreign, and scary, and that's where the imposter syndrome sets in. And so I'm working through that.

SPEAKER_01 36:06

Yeah, yeah, doing it anyways, even if you feel that way. I'm doing it anyway, because you got all the knowledge here, it's just getting it into the computer.

SPEAKER_00 36:14

Yes, and having like, yeah, and having the capability to go on screen and doing all that, and I have dreams of doing a podcast and all of those things as well, and it's just it's just actually putting into place, it's not easy.

SPEAKER_01 36:28

More than capable. You are more than capable. Thank you. It's just doing it. Yep. Okay, so for those who want to experience skintopia or connect with you personally, where can they find you online?

SPEAKER_00 36:38

They can find me at skintopia uh tulsa, uh, and then also skintopia tulsa.com. And uh my name is Cameron Cook with an E at the end. Yes, yes, I have two platforms. Yes, two. Yeah, so Spa Coach C C is my platform for aestheticians and spa professionals, and then the Skintopia Tulsa is more my personal and Skintopia page. Yes. So follow both.

SPEAKER_01 37:08

Follow both, please, and thank you. Yes, yes. Well, that is it for this session of the back office. If this conversation gave you clarity, a new angle, or even just the reminder that you're not the only one navigating this, then it did its job. Take what's useful, apply it, move on it. No one has it fully figured out, but we're building anyway. And if you know of another builder who it would benefit, share this episode with them. And you can always hang out with us in between episodes on social media at Signify Marketing Social. I'm Delena Dillon, and we will see you back here next time.