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The Back Office
The Back Office is where the real conversations about business live. The wins no one posts about. The pivots that weren’t planned. The uncomfortable numbers. The hard lessons. The “are we doing this right?” moments.
Each episode is filmed inside a local business and features candid conversations between entrepreneurs, operators, and marketing minds who aren’t here to perform — they’re here to tell the truth.
This isn’t the polished highlight reel. It’s the strategy, stress, systems, mistakes, and momentum happening behind the scenes.
If you’re building something — and want honest insight from people who are actually in it — welcome to The Back Office. Pull up a chair.
The Back Office
Building a Business That Solves a Real Problem
Use Left/Right to seek, Home/End to jump to start or end. Hold shift to jump forward or backward.
What happens when you see a problem in your industry — and decide to build a solution instead of accepting it?
In this episode of The Back Office, Dalayna Dillon sits down with Elliot Mooney, founder of Mooney Cardiac Screening, to explore what it looks like to build a mission-driven business rooted in accessibility, affordability, and real-world need.
After years working in healthcare, Elliot saw firsthand the challenges patients face — from rising costs to lack of insurance coverage to the fear and inconvenience associated with traditional medical settings. Those experiences led him to create a different kind of solution: a mobile cardiac screening service that brings testing directly to patients, removing barriers and making preventative care more accessible.
This conversation dives into the realities of launching a business in the healthcare space, the risks involved in challenging traditional systems, and the discipline required to build something that prioritizes both impact and sustainability.
At its core, this episode is about seeing clearly — identifying a gap, trusting your perspective, and taking action to create something better.
No one has it fully figured out.
But we’re building anyway.
Show Notes
Guest: Elliot Mooney
Business: Mooney Cardiac Screening
Industry: Healthcare / Preventative Care
Elliot Mooney is the founder of Mooney Cardiac Screening, a mobile healthcare business focused on providing accessible, affordable cardiac testing directly to patients.
With a background in healthcare and experience working in various facilities across the country, Elliot developed a deep understanding of the barriers many patients face when it comes to receiving care — including cost, lack of insurance, and discomfort with clinical environments.
Mooney Cardiac Screening was created to address those challenges by offering convenient, in-home testing designed to give patients a clearer picture of their heart health without the need for insurance or traditional hospital visits.
Elliot’s work is centered on prevention, accessibility, and creating solutions that meet people where they are.
Find them online:
https://mooneycardiacscree.wixsite.com/mooneycardiacscreeni
https://www.facebook.com/profile.php?id=61573167891390
https://www.instagram.com/mooneycardiacscreening?igsh=MTBkNmpkcmkwaTZ4dw%3D%3D
About The Back Office
Hosted by Dalayna Dillon
Founder & Creative Director of Signify Marketing
The Back Office invites listeners into honest conversations about marketing, growth, leadership, and the real decisions shaping active businesses.
Facebook/Instagram: @signifymarketingsocial
www.signifymarketing.social
Welcome to the back office. I'm Delena Dillon, the founder and creative director of Signify Marketing, and this is where you sit in on real strategy. This month is a special month for us at Signify because we're celebrating five years in business. And I'm so excited to bring you conversations with business owners who are building, learning, and figuring it out just like we have over the last five years. Today we're sitting down with Elegate Mooney, founder of Mooney Cardiac Screening, a mobile cardiac testing business built around one mission: making heart health more accessible and affordable. We're talking about what it looks like to build a business around a real problem and create a solution that meets people where they are, literally where they are. So thank you so much, Elegate, for joining us today on the back office. And we're excited to learn more. So tell us a little bit about what led you into healthcare and kind of your history in healthcare.
SPEAKER_00Well, first, thank you so much for having me. I really appreciate this opportunity to talk about this. Um so my experience with healthcare, I have a long history uh through all my family. So my dad's actually a sixth-generation doctor. Um my my grandfather, um, so my grandfather started the first drug and alcohol rehab center in the southeast called Willingway Hospital. I'm from Statesboro, Georgia originally.
SPEAKER_01I guess we should we they kind of caught on to something. You're not from Oklahoma. I'll go southern, not Oklahoma. Yeah.
SPEAKER_00So Georgia. I'm originally from Statesboro, Georgia, yes, ma'am. Um, so my grandfather, he kind of battled substance abuse his whole life and um got sober and started actually detoxing drunks on his dining room table in the 70s. Wow. So my dad grew up with a house full of uh uh drunks and people getting help. Um, and so that led to him starting the first drug and alcohol rehabs there in the southeast called Willingway Hospital. So I've spent my whole life kind of in hospitals and around hospitals and around helping people and caring for people. So that's kind of ingrained in in, I don't know, just in my family and in our legacy. So I've always wanted to help people, and that's always been a big passion of mine. So that's kind of what led me into the healthcare field.
SPEAKER_01So that makes you seventh generation?
SPEAKER_00I'm not a doctor. Oh, not officially.
SPEAKER_01Okay, you're so you're saying like an actual MD.
SPEAKER_00Yep, yes, okay. Yes, my dad is the actual sixth generation MD. We kind of broke the mole, me and my brothers. Oh man. My other brother, he's a perfusionist, so he What is that? So he operates like the artificial heart lung machines during cardiac bypass surgeries and things like that.
SPEAKER_01So you're both in the cardiac field.
SPEAKER_00Both in the cardiac field, yes. Wow. Yeah.
SPEAKER_01Okay, so what did you see? Because you were, I mean, you've been involved in healthcare even professionally. What did you see that concerned you? And also where were you before Mooney screening?
SPEAKER_00Um, so long kind of story. I uh left Statesboro, Georgia, graduated, and kind of the the job market around there is oversaturated. There's a school. So I got my first job in Montana, actually. So I went from Statesboro, Georgia to Montana working in a cardiologist outpatient center where right out of school I basically created his imaging center. Okay. So um, because it's really hard to find um cardiac sonographers in Montana. So um I don't think there's a school. Um I think the closest school maybe is in Idaho.
SPEAKER_02Okay.
SPEAKER_00So um it was tough for him to find anybody, and I wanted to go start out with a high floor, not you know, low floor payment-wise, and everything else. So yeah, I went out there and uh worked outpatient for uh for two years. That's where I met my wife in Montana. In Montana, yeah. She got her first job as a reporter out there, and we met in Montana. She's from Tulsa, so that's kind of how I ended up getting here. But then um we traveled for two years. I took travel contracts. So we traveled around the nation to different hospitals and doing ultrasounds, and um, kind of in that time, you know, you go to these different facilities, you meet with different patients, and you start to just learn about all the ins and outs of healthcare and what kind of problems patients are are facing, and and just in general, um, just kind of issues with the healthcare system. So we went through there and then my wife got a job in Tulsa, so I came back into Tulsa. Um and I really kind of just took travel contracts for a while around this area so that I could be home. And then um I went back to Montana because again, there's not a school, so that same cardiologist, Dr. Gray, I taught his um nurses how to do echo, how to do cardiac sonography. And part of his payment package, he gave me the old machine that I used to work on when I was there.
SPEAKER_02Oh wow.
SPEAKER_00So I had a free machine, yeah, not really much overhead. So it was kind of like, well, I have this machine, what can I, what kind of purpose can I do? And I always wanted to do my own business and kind of do something, but now I have this machine, it's like, okay, now it's really kind of getting in, getting rolling, and and how can I actually implement what my ideas are and because healthcare is so expensive.
SPEAKER_01So that's part of it. Yeah. Um, so tell me, okay, time frame. Tell me where we're talking about time frame. So you were back in when were you in Montana?
SPEAKER_00Was that so that was 2018 to I think we left right around COVID, 2020.
SPEAKER_01So you came back to Tulsa in during COVID?
SPEAKER_00Uh well, we traveled for two years. So we came back to Tulsa, I would say probably 2022. I traveled for a while. We bought a house here, and I just took travel contracts as close as I could because the travel money is pretty good.
SPEAKER_01So yeah, I hear, I hear that. See, people not in the healthcare industry, we don't know what that's like.
SPEAKER_00Yeah, yeah. So so with with travel, you know, you get your base pay and then you get these stipends on top of it. That's really they're non-taxable, so that's really how you make a lot of your money through non-taxable stipends.
SPEAKER_01Sounds great, except for the fact of a lot of this was during COVID. So I'm sure that that you were walking into different places, I mean for different contracts. Oh, yes, totally different scenarios. I'm assuming different scenarios.
SPEAKER_00Yeah. Um, so there was all kinds of different scenarios. Some was understaffed, some of it, you know, healthcare is a business. So some of it was um, hey, we have this extra room, how can we continue to make revenue? Right. We can't just leave this room empty, let's just hire a traveler because their output's gonna match, you know, any it the amount of money we pay, it's always gonna be worth it because we're gonna continue to get these outpatient echoes. So it kind of worked like that in some places. Um it all just depended on what what was needed. Um, you know, there was a real boom with travel during the COVID times. Right. I think uh, you know, it would travel rates fluctuate, so rates have kind of come down a little bit since all that. But um, yeah, we decided to have, you know, we we're blessed enough to have our first baby born, so I need to be closer to home.
SPEAKER_01How old is your how old are your sixteen months. Sixteen months, okay.
SPEAKER_00Is it a boy or a girl? It's a boy, it's Maddox, yeah. So um, so yeah, so we uh I had to be kind of closer to home. So I started looking for opportunities around Tulsa, and that's really when I started to try to get this this business going. And that's been recent within the past year or so. Okay, the last year. Yeah, so yeah. 2000 2025, it kind of just started off as you know, I had the machine, it was like a Facebook post, and we just made a Facebook post and and um a functional medicine doctor had a patient that didn't have good insurance, and they were like, Hey, we want to try it. And so we just kind of built everything on the go to be able to do that, and then we said, Okay, I guess there is a need, and people are interested, so let's continue to kind of try to build this thing out. So that's kind of what we did.
SPEAKER_01Well, I think there's plenty of businesses who start it that way, yeah. Where it's like you put it out there one time or even a few times, and you're you realize the need.
SPEAKER_02Oh yeah, yeah.
SPEAKER_01Oh, yeah. So I think people probably forget, I mean, it's easy to forget that healthcare is a business. It is a business, yes. We don't because we don't see that side of it. We we just assume that it's all for our benefit and everything like that, but it really is a business. And uh what do you from everything you've seen and everything, what do you this is a big question. So you can just put it in your context, but what do you feel is broken in the current healthcare system?
SPEAKER_00Um, what I would say, um I I guess I would say that it seems to be that you know, insurance companies have become so large that they are really the gatekeepers now um as far as it goes. And as far as everything you need to run with healthcare, the scalability that you have with insurance, that really only a couple of companies have that scalability. So that puts those two major companies to in charge of everything. So it really kind of, you know, it went kind of out of the doctor's hands and into the insurance company's hands, where you know, okay, you can they kind of dictate where who you can go see, what you get done because you need prior authorizations, you need approvals for these things. Right. A doctor can recommend it, but that doesn't necessarily mean the insurance is gonna pay for it unless they have certain things. Now the insurance usually does, they do a good job, but that's just kind of how it's come. And I think people nowadays, I think some people just feel a little disenfranchised with insurance. And I think they want more freedom and more options. Right. And you're starting to kind of see that more and more in the healthcare field. You're starting to see concierge clinics open up where it's subscription pay or you pay for the subscription, get this amount of visits. You're starting to see functional medicine doctors pop up everywhere where people go to a functional medicine doctor that's not covered with insurance and they're paying a price kind of like it was back in the 40s and stuff like that.
SPEAKER_01So well, and it a lot of times might be cheaper than what their insurance would have been.
SPEAKER_00So that's that's kind of what led me to you know start what I wanted to start, which was you know, it depending on your insurance, depending on who it's through or where you're getting uh cardio or echo cardiogram, it can be anywhere from $500 to $4,000 depending on your insurance. So I charge $300, I come to your house because a lot some a lot of people, I mean, the other reason is a lot of people aren't comfortable going to the doctor's office. You know, they aren't comfortable going to the doctor's office. My my great-great-granddad was a doctor and he did home visits. Yeah, and where better to assess someone's health than in the comfort of their own home when they're relaxed. Yeah because you go into offices, your blood pressure increases, heart rate increases, all that kind of stuff, and are you really getting a good baseline?
SPEAKER_02Yeah.
SPEAKER_00So that's kind of what caused me to to kind of say, well, you know, I'll I want what can make me unique is that I can actually go to you and scan you in the comfort of your own home. So I can perform this ultrasound EKG in the comfort of your own home, I can have a cardiologist that reads it, and we can get that back to you with all your results.
SPEAKER_01So just for reference, uh typically, like in a medical, in a hospital or a doctor's office, would this be, would these screenings be something that had to be recommended by your doctor? So these would be one of those things that fall under what you were saying with you have to be recommended to go have that. You couldn't just be like, oh, I want to go get my heart checked.
SPEAKER_00Yeah. So kind of where where it falls into is you have screenings, which is means that a doctor is not diagnosing.
SPEAKER_02Okay.
SPEAKER_00So screening means it's like preventative health. Okay. And then you have what we call diagnostic, you know, ultrasound. So that just all that means is a doctor has given you a diagnosis, a chest pain can be a diagnosis, you know, um or shortness of breath can be a diagnosis, but they have a diagnosis associated with the test that they are prescribed.
SPEAKER_02Okay.
SPEAKER_00So um that's kind of the realm you're in. So with when it comes to insurance in major hospitals, usually you have to have a diagnosis, you have to get prior authorization and all of that stuff. Whereas with cardiac screenings, if you want one, you can have one.
SPEAKER_02Yeah.
SPEAKER_00But if you're going to a hospital or somewhere else, then you're gonna have to pay the out-of-pocket fee because you're not getting prior authorization or or a diagnosis from a doctor.
SPEAKER_01Yeah. So that would be out of pocket.
SPEAKER_00So that would be out of pocket.
SPEAKER_01So what do most people not realize about access to care? Um I know the thing is with the society we have every everyone wants everything customized to them. Yes. And as you mentioned, with insurance, a lot of times you don't get that. Um, but are there other loopholes that people have to go through to get access to care?
SPEAKER_00Um, I think uh I think you know you're starting to see that more and more. Like I mentioned, the market kind of starts to meet the demand. Yeah. Um is kind of how it happens. Um it it's it's people find ways and things pop up to meet those people, just like functional medicine, just like concierge clinics, things like that, where um you're actually starting to see a lot more mobile ultrasound and or not mobile ultrasound, but I would say you're starting to see independent ultrasound places, you know. You probably see them all the time where they go in to get their scans for their babies, yeah, and the pictures more general, but there's not really much when it comes to echo and the actual cardiac side. But you are starting to see more and more of that pop up with ultrasound and imaging clinics starting to pop up. But part of the difference is as well when it comes to health care, there's a difference in what licensing you have within the private sphere and within uh a hospital operating license. And that has to do with the reimbursement you get from insurance. You get more reimbursement if you're operating underneath a hospital license than you would if you're a private practitioner.
SPEAKER_01So they're making more money at the hospitals than at your doctor's office.
SPEAKER_02Yes, yes.
SPEAKER_01So when you started this, you kind of had saw the demand, you saw that oh, this is actually a need that needs to be met. What were some of the risks? What were some of the biggest risks that you had to face with really launching this as a business on your own?
SPEAKER_00Well, we're still kind of launching it. Um I haven't been able to get the volume I would like. I mean, probably the biggest hurdle, especially in this area, is there's already a huge native community. So they have their most of their you know um clinics and stuff, they're able to go and get their care. Yeah.
SPEAKER_01So it kind of solves some of the not everyone, because some people aren't on the roll.
SPEAKER_00So yeah, so some people aren't on the rolls. So um, so uh, but that would be a big hurdle, and you know, you're pretty much I don't know, you have these ingrained systems that are already built here that are huge, and it's hard to kind of get around that and kind of I mean the hardest thing is getting your name out there and having people understand that this is something that exists.
SPEAKER_01Well, I'd imagine yeah, I'd imagine there's a huge gap in education of who we are, what we do, why we do it. Yeah, because it is such a system of well, when we have this, we go to the doctor and they tell us to get this tested. It is so ingrained in us, but I do feel like as a in a general way, like you said, people are doing uh making other choices. Yeah, they're taking other routes. Um, so how has that been? Is it has that been a big hurdle as far as just education?
SPEAKER_00Yes, it's been a big, big hurdle as far as education and just as far as people understanding that this is a route you can go.
SPEAKER_02Yeah.
SPEAKER_00Um, I mean, but one of the things is you know, this new generation and with the advent of social media and with just the internet and all the information, people have access to educate themselves. People will tell you about certain things, and um I don't know, like you hear certain stories over, you know, whether it be Instagram, tick, whatever it is, and people are being more aware about their health and about their concerns. And so that's really something you're starting to see kind of blow up in, you know, heart disease is the number one killer globally, and it affects everybody no matter of uh race, uh social economic status. It's people die of heart disease. Yeah, so um and it's a huge to-go and be able to actually take it into your own hands, and that's really what my business is about is getting those people educated and taking their heart health into their own hands.
SPEAKER_01Yeah. I've heard the saying that knowledge is power, yep. And this provides that knowledge so you have the power to make changes.
SPEAKER_02Yeah, yeah.
SPEAKER_01So how many people, I guess this is I don't know if you would have a real specific percentage, but how many people do you feel are coming to you for prevention versus reactive to something that's going on?
SPEAKER_00Um, I would say I would say probably 80% are coming for prevention. Prevention. Or they or they self-diagnosing, I guess. They feel a symptom.
SPEAKER_01They go to what is it, the WebMD or something?
SPEAKER_00Yeah, they feel a symptom and they're concerned about it. Or a lot of the times it's honestly been uh concerned spouses for their husband or significant other that, hey, he doesn't go to the doctor, he doesn't do this. Uh, would I really want to get it what's see what his wife looks like.
SPEAKER_01So it's the the wife sending the husband.
SPEAKER_00Yes, yes, or or since they don't have to go anywhere, yeah. I can come to them, it helps them out.
SPEAKER_01They just show you have you ever just shown up and the person had no idea you were coming? Not yet. Okay, okay.
SPEAKER_00They've all known. They have all known, but uh, but yeah, so and then I think another huge hurdle has been just you know, how do I put this? There's systems in place that are meant for good things, but they can make things complicated. So, you know, we have HIPAA laws, right? And it's important to make sure that we are protecting people's private information. Well, with a small business, it's difficult because you know, a lot of these people they don't really care about the HIPAA. They want me to just email them their results. Well, I have to have them sign a waiver, I have to have them do this, I have to have these things in place, and if I'm skating for somebody else, I have to have a release of information, and they just want it to be as simple as sending them. Just tell me. But it's private information, it's their health information, it's important, but it does cause a little bit of a roadblock. So you have to make sure all your systems are in place. I have to make sure I have you know VPNs, I have secured, you know, pack system, I have all those things in place. And setting all that up was was uh it was a little bit of a headache, but a necessary one, you know why you're doing it, but it is still uh uh one of the the was one of the the kind of a roadblock in starting this because you know and too a lot of it like we took discussed just getting people your name out there. Well, how do you get your name out there when you have to keep your people's information private and they have to really kind of agree to write a review and write this, and you can't just kind of say, Oh, take a picture while I'm scanning somebody and say, Oh, here we are today. Well, that's them, and getting a private health examination, so it's not like any other business like as far as that goes. So you have to be cautious about those types of things, and it's kind of been a little bit of a hurdle of of you know today in these day and age of how you know social media works and how it's such a big tool, you know. So we we get people to volunteer to to stage it a little bit. Stage and show some pictures and things like that to to kind of show what because a lot of people don't even know what an echocardiogram is. Exactly.
SPEAKER_01You have to show the process that's you know, because they have no way to they think hospital. Yeah, when they hear this echocardiogram, they think, Oh, I gotta go to the hospital for that. But just show them what that process looks like. Yeah, I think it's pretty incredible. You had to, you know, get an IT hat to do cardiac screening.
SPEAKER_00Yes, yes. I had to set up a pack system, I had to set up all kinds of things, learn about ports and most things none of us want to know about. Yeah, uh I had a lot of help from Chat GPT too.
SPEAKER_01So there's some there's some use in use for chat that's outside what you would expect.
SPEAKER_00It helped me troubleshoot some things, yeah, that's for sure.
SPEAKER_01So, what impact do you hope to make through being mobile, through meeting people where they're at, through b giving people an option besides just typical insurance or whatever it may be?
SPEAKER_00I mean, ultimately I just want to help. I want to help people and I want to make sure that they are healthy and that they understand their risks, they understand everything, and that they can take their health into their own hands. And I mean we're still very small and we're growing. Um, what I ultimate goals, I would like to get to the point where I could go to schools and do um screenings for high school athletes because a lot of times um there's what so it's called hypertrophic cardiomyopathy, and it's the number one reason kids die on the corner field. So if you hear about some Somebody just dropping dead. Yeah, we've heard those stories. Yeah. If you ever hear that, it's usually the number one culprit called hypertrophic.
SPEAKER_02So what is that?
SPEAKER_00So basically it's where their heart walls are so thick that they're not able when once they get their heart rate up, they're not able to get any volume in their left ventricle, so no blood's pumping out, and it obstructs their aortic valve and the aorta and the flow of blood and they drop.
SPEAKER_01So is this like a birth defect or is it developing?
SPEAKER_00Sometimes it's genetic, yes, most of the time. But um it's not always caught in a routine sports physical. So sometimes they will hear a heart murmur and they can get it diagnosed, but it's not then pretty much the best way to to combat it is with an echo where we actually measure your heart wall thickness and everything like that. So eventually I would like to get into the school system or just any kind of schools to do some screening and stuff for high school athletes. In college, it's become uh pretty standard that every athlete gets uh echo in a corona ultrasound.
SPEAKER_01Is that recent or is that a thing that I just didn't know about?
SPEAKER_00I think it's probably pretty recent within probably the last ten years, I would say. It's starting to happen more and more. Yeah.
SPEAKER_01That's crazy because yeah, I feel like we've all heard those stories, even professional athletes that were like, What is going on?
SPEAKER_00Yeah, yeah.
SPEAKER_01And there would have been no sign for that until it just happens.
SPEAKER_00Yeah, until it happens unless unless they do like they hear a murmur or something like that. And then they would check it further. Then they would do an echo check, make sure. So that's one of the big things I'll I would like to accomplish in the future if I'm able to. Um and really just trying to impact as many lives as I can and to try to combat heart disease. Right. So while also being overprovide to my family.
SPEAKER_01Yes, of course. Of course. Okay, so what do you see on the horizon for the healthcare industry, especially pertaining to what you do?
SPEAKER_00I think um, like I said, I think you're gonna start starting to see a change because people are getting kind of disenfranchised with insurance. I think you're gonna start seeing um the market come to meet those demands and meet those needs in a way. I think you're gonna start to see more concierge clinics that are have um imaging clinics attached where it's like a uh subscription, you can come in and do everything you want. Um, but you know, I I mean hospitals are necessary, they provide a great service. Um, but the thing about America is we want freedom and we want freedom of choice.
SPEAKER_01And we want lots of choices.
SPEAKER_00And we want lots of choices. And I think I think you're already starting to see it, and you're gonna start to see more more and more choices start to pop up around to try to kind of work around the issues that we see. Um, and because just everything's gotten so expensive, you know. Um everything's just expensive in general, healthcare is super expensive. So you're I think um you're gonna start seeing people say, Well, you know, I'll charge a little bit less, and you can pay to me, or whatever it is, you know, or people that just generally want to help. And and I think this next generation is very health conscious. So I mean you're seeing them drink less, you're seeing them do all kinds of stuff less than what we have would have done.
SPEAKER_01So um Does it make you hopeful as a healthcare provider? It does.
SPEAKER_00It does, it does. So I uh I think uh I think you're gonna start to see some changes in in in how it works. And you're already starting to see some changes, but um ultimately uh if we can give people options and people choices, that's what we're here for. Because everyone's different, everyone's body's different, everybody reacts differently to medicine, and you want to have choices in that. And and ultimately the patient is the one that's in control of their health care decisions, and if that's what they decide, then they have every right to do that.
SPEAKER_01I mean, I feel like these could just be soapbox after soapbox after soapbox of just yes, we a lot of times don't feel like we have the choices, but ultimately it is in our control. Yeah, it is and it m even medicine, even healthcare is not one size fits all. Yeah, so that's why things like this are so perfect because they're customized to what's actually going on with your body.
SPEAKER_02Yeah.
SPEAKER_01So this is a super practical question for those who are like, man, I didn't know I needed to get my heart screened, but maybe I need to get my heart screened. What are some indicators that someone might need to have you out to have an echocardiogram? Is that the only screening you do? Because I'm not knowledgeable about any of this.
SPEAKER_00I do echoes, I do EKGs, and I do carotids. So three different so kind of uh full cardiac screening, I'll do an echocardiogram and an EKG. So echocardiogram is gonna show your function and how well your valves are working, how well your heart walls are squeezing. Um, and it'll also EKG shows the electrical function of your heart. So it's kind of two separate things, but they both coincide together.
SPEAKER_03Okay.
SPEAKER_00Um and the carotid is gonna show uh your carotid arteries if there's any plaque or blockages in your carotid arteries. So um now I'm gonna say if there is anybody out there listening, if they're having severe chest pain, go to the ER.
SPEAKER_02Go to the ER.
SPEAKER_00Go to the ER. Yeah, make sure that you're not having a heart attack.
SPEAKER_02Yeah.
SPEAKER_00But if you have palpitations, you're short of breath, um anything from high blood pressure to to really any indication. I mean, you can it could be a heart related. If you're if you're finding out that you're not able to get up and go like you used to, um the doctor I used to work for, he used to always ask, because we're in Montana, he's like, Are you able to shovel snow like you could before? He goes, No, I get real tired. So we would do an echo and make sure that there's not a backflow of blood, make sure all the valves are working correctly. Because what happens is you get a leaky valve and everything starts to back up and you get more and more short of breath.
SPEAKER_02Yeah.
SPEAKER_00So, or if you know a lot of palpitation stuff, if you're feeling your heart racing and things like that, we're gonna look and make sure first we're gonna do an EKG, make sure electrical in that moment that your heart falls okay electrically, and then we're gonna look at it how well it's functioning, structure and function of your heart. But what my test doesn't check for, so it doesn't check for actual blockage in your coronary arteries. So what we do look at is how well your heart walls are squeezing. So not all the time, but most of the time, if one of those heart segments isn't squeezing well, then that means the corresponding coronary artery that perfuses that segment could have a blockage down. That's not always the case.
SPEAKER_01Well, you should look into it.
SPEAKER_00But look into it, yeah. So that's it's not always the case because you could have um clear coronary arteries and still have bad function because of anything from dilated cardiomyopathies to um you know excess alcohol uh can kill your heart wall muscles and you have low function, but you can have clear coronary arteries. So it's good, it's a good baseline test to see what your overall heart function is.
SPEAKER_01Yeah.
SPEAKER_00So yeah.
SPEAKER_01Okay, this is a bonus question. Just because I'm the type of person as I could keep asking a million questions about health-related things. First thing that I thought is like, do our hearts have electricity in them? What are you saying the what is that?
SPEAKER_00Electrical function.
SPEAKER_01Electrical function in our heart?
SPEAKER_00Yes, so your your heart is set up with its own kind of electrical function to continue to beat, separate of the brain, really. Um it has its it has uh these things called nodes, so the SA node, sinoatrial node, and it goes through this whole system to make sure your heart is beating and pumping correctly.
SPEAKER_01So we have we truly have the power through our bodies. Yes. Okay, and my other question is what do you feel like, and maybe you gotta give a couple top things, what do you feel like are some of the biggest contributors to heart issues that people have? Is it, you know, diet, is it what is it?
SPEAKER_00I would say diet, um, genetics. Sometimes you can't outline your genetics. Yeah. Um diet, genetics, lifestyle, um, making sure you're exercising is always good. Um, I mean, you can do all those and still have problems, but it definitely helps. Uh I know our cardiologists, I mean, again, I'm not a doctor, I can't diagnose, I just take the pictures, but um But you're an expert on hearts. But um, but I would say he always recommended the Mediterranean diet uh to people. Um so diet, exercise, and but then again, those genetics or pesky, you can never sometimes you never know. You know, you can do all those things and still be be predisposed to something.
SPEAKER_01Right, right. But these are all things that you could even speak to in a screening if you see things like that. You might even someone could tell you if they're having, I don't know, a diet that you're like, uh, maybe that could be causing some of this.
SPEAKER_00Yeah, that's um that's actually part of what I would like to grow the business to as well. I'd like to partner with some sort of nutritionist. Oh yeah. Something that I could lead my patients to to actually get them on the right track with their diet as well. Um again, I can't really say much during an exam because I'm I can't diagnose I'm not a doctor, but I have a cardiologist that reads it and he'll make recommendations. So that's kind of what he does. And and I try to get as much information from the patient as I can to tell him. Yeah, that's kind of how it works.
SPEAKER_01There's a lot of there's a lot of ways that this could even continue to grow and expand because it's all it's customized. Yeah, it's customized to what each person's facing and dealing with. Um so before we close, I always like to ask this question what is the one thing you don't have fully figured out yet, but you're choosing to build through it anyway?
SPEAKER_00Definitely still trying to figure out how to get my name out there and how to get more um more patience, more volume and people involved. And uh yeah, that's that's that's really one of the biggest things. And um uh, I don't have a lot of it figured out.
SPEAKER_01We're still we're all we're all figuring it out. Exactly.
SPEAKER_00We're still trying to figure out our website, we're still trying to figure out all kinds of things. But you have a website, so we do, we do, but we're we're we're still trying to to kind of get it up and running, get everything going, and get kind of what scheduling practices to use and things like that, because I mean we haven't had the volume enough where I'm still working other full-time jobs, so this is really something I'm doing to try to grow and build on the side right now until we can kind of take over.
SPEAKER_01But that is where I I can't say everyone, but so many start. Yeah, that's where so many start is that they're building while still having to maintain some other things. Yeah, and so it's so relatable to know that don't quit building. Yeah, you just gotta keep going. Yeah, gotta keep going. So, where can people find you online? Because you do have a website, yeah, it's you do have social media.
SPEAKER_00Yeah, moonicardiacscreening.com, or you can go to our Facebook page, or um, you can always call our text 918-388-7204. We'll get you scheduled.
SPEAKER_01Awesome. Well, that is it for this session of the back office. This conversation gave you clarity, a new angle, or even just the reminder that you are not the only one navigating it, then it did its job. Apply it, move on it because no one has it fully figured out, but we're building anyway. And if you know another operator who could benefit from this, find it valuable, share it with them, you can always hang out with us in between sessions at Signify Marketing Social. I'm Delena Dylan, and we will see you back here next time.